#WHOIS2PP? Campaign - Fostering Authentic Connection Through Design.

Client: 2pp Creative Agency

Objective:

The objective of the #WHOIS2PP Campaign was to showcase the diverse, eccentric, and exciting community of creatives at 2pp Creative Agency. The campaign aimed to humanise the agency and build trust by revealing the personalities, creativity, and authenticity of the team members. It sought to emphasise the importance of personal connections and co-creation in the design process.

Challenges:

• Establishing a personal connection: In an increasingly digital world, create a campaign to foster a sense of connection and trust.
• Balancing individuality and unity: Highlight unique attributes of each team member while maintaining a cohesive visual identity.
• Communicating the value of co-creation: Convey the agency's commitment to collaboration and its impact on design outcomes.

• Concept Development: Shape-shifting forms symbolize the agency's commitment to change and growth.
• Visual Representation: Individual symbols and bespoke portraits capture each team member's essence.
• Storytelling: Team members share personal stories, creating a genuine bond with the audience.
• Engagement and Interaction: Encourage audience participation, fostering qualitative conversations.
• Hashtag and Branding: Unify the campaign with hashtags #WHOIS2PP, #DesigningTogether, and #2pppeople.

• Enhanced Brand Perception: Showcase the agency's diverse and creative community, emphasizing authenticity and human connections.
• Increased Engagement: Genuine audience participation and shared stories strengthen the bond.
• Elevated Client Collaboration: Emphasize commitment to co-creation, leading to deeper collaborations and innovative ideas.
• Portfolio Showcase: #WHOIS2PP campaign serves as a comprehensive case study in the agency's graphic design portfolio.

Conclusion

The #WHOIS2PP Campaign effectively showcases the agency's creative community, fostering authentic connections with the audience. By highlighting individuality, embracing collaboration, and communicating core values, 2pp positions itself as a design agency that values personal connections and creates impactful design solutions. The campaign's success is evident in increased engagement, elevated client collaborations, and inclusion as a compelling case study in the agency's graphic design portfolio.